Privacy policy

Last updated: 29 July 2026

WHO WE ARE

This website and online store are operated by:

VELIÈRE & CO. LIMITED
Company number: 16940426
Registered in England and Wales

Registered office:

9 Jubilee Drive
Glenfield
Leicester
England
LE3 8LJ
United Kingdom

VELIÈRE & CO. LIMITED, trading online as “Velière & Co.”, is the data controller responsible for the personal information described in this Privacy Policy.

ABOUT THIS POLICY

This Privacy Policy explains how we collect, use, disclose, retain and protect personal information when you:

• visit or use our website;
• create a customer account;
• place or attempt to place an order;
• request a return or refund;
• contact customer support;
• subscribe to marketing communications; or
• otherwise interact with our products and services.

Our store is hosted by Shopify, which provides the ecommerce platform that enables us to operate the website and sell our products.

PERSONAL INFORMATION WE COLLECT

Depending on how you interact with us, we may collect the following categories of personal information:

CONTACT AND IDENTITY INFORMATION

• name;
• billing and delivery address;
• email address; and
• telephone number, if supplied for delivery or order-related purposes.

ACCOUNT INFORMATION

• customer account details;
• login credentials or authentication information;
• preferences and account settings; and
• saved addresses or wishlist information.

ORDER AND TRANSACTION INFORMATION

• products viewed, added to your basket or purchased;
• order number and order history;
• delivery, return, exchange, cancellation and refund information;
• discounts or promotional offers used; and
• payment status and transaction confirmation.

PAYMENT INFORMATION

Payments are processed by Shopify and authorised payment providers.

We generally do not receive or store complete payment-card details. We may receive limited information such as the payment method, billing address, payment status and transaction reference.

COMMUNICATIONS

We collect information you provide when contacting us, including customer-support enquiries, complaints, product reviews, return requests and other correspondence.

DEVICE AND USAGE INFORMATION

We and our service providers may collect:

• IP address;
• device and browser information;
• cookie identifiers and similar online identifiers;
• pages viewed and links selected;
• interaction with our website, advertisements or emails;
• approximate location derived from an IP address; and
• information used for website security and fraud prevention.

MARKETING PREFERENCES

We may record whether you have agreed to receive marketing, your communication preferences and any withdrawal of consent or opt-out request.

We do not intentionally collect special-category personal data, such as medical information. Please do not send us unnecessary sensitive information.

HOW WE COLLECT PERSONAL INFORMATION

We may collect personal information:

• directly from you when you place an order, create an account, contact us or subscribe to marketing;
• automatically through cookies and similar technologies when you use the website;
• from Shopify and other service providers supporting our store;
• from payment, delivery and fraud-prevention providers; and
• from advertising or social-media platforms where you have permitted information to be shared with us.

HOW AND WHY WE USE PERSONAL INFORMATION

PROCESSING ORDERS

We use personal information to:

• process payment;
• accept, fulfil and deliver orders;
• send order and delivery updates;
• administer returns, replacements and refunds; and
• provide customer support.

Our lawful basis is that the processing is necessary to enter into or perform our contract with you.

ACCOUNTS AND CUSTOMER SERVICE

We use personal information to create and manage customer accounts, respond to enquiries, resolve complaints and maintain our relationship with customers.

Our lawful basis may be performance of our contract or our legitimate interests in providing effective customer service and operating our business.

SECURITY AND FRAUD PREVENTION

We use personal information to authenticate accounts, protect our website, identify suspicious activity, prevent fraud and protect customers, our business and service providers.

Our lawful basis is our legitimate interest in maintaining a secure store and preventing fraud. In some circumstances, processing may also be necessary to comply with a legal obligation.

LEGAL AND REGULATORY OBLIGATIONS

We may process and retain personal information to:

• maintain accounting and tax records;
• respond to lawful requests from regulators, courts or law-enforcement authorities;
• comply with consumer-protection and product-safety obligations; and
• establish, exercise or defend legal claims.

Our lawful basis is compliance with a legal obligation or our legitimate interests in protecting our legal rights.

MARKETING COMMUNICATIONS

We may send promotional emails only where permitted by applicable data-protection and electronic-marketing laws.

This will normally be where:

• you have given consent; or
• the limited existing-customer exception applies and you were given a clear opportunity to opt out.

Every marketing email will provide an unsubscribe option. You may also withdraw consent or object to direct marketing by contacting support@veliere.com.

Withdrawing from marketing will not prevent us from sending essential communications about an existing order or customer account.

PERSONALISATION, ANALYTICS AND ADVERTISING

Subject to your cookie and privacy choices, we and Shopify may use information about interactions with our store to:

• understand how visitors use the website;
• improve store performance and customer experience;
• measure advertising effectiveness;
• provide more relevant product recommendations; and
• display more relevant advertising.

Where UK law requires consent for non-essential cookies, tracking technologies or personalised advertising, we rely on consent. You may withdraw that consent through the cookie or privacy settings available on our website.

COOKIES AND SIMILAR TECHNOLOGIES

We use cookies and similar technologies to operate the store, remember preferences, understand website usage, prevent fraud and, where you consent, support analytics, personalisation and advertising.

Essential cookies may be used where they are necessary for functions such as:

• keeping products in your basket;
• processing checkout;
• maintaining account security; and
• remembering privacy preferences.

Non-essential analytics, personalisation or advertising technologies will be used only in accordance with your privacy choices and applicable law.

You can manage available choices through our cookie banner or privacy settings. You may also control cookies through your browser, although disabling essential cookies may prevent parts of the store from working correctly.

SHOPIFY

Our store is powered and hosted by Shopify.

Information submitted through the store is transmitted to Shopify and may be processed by Shopify and its authorised service providers to operate and improve the ecommerce platform, process transactions, provide security and fraud prevention, and deliver other Shopify services.

Where Shopify Network Intelligence or other enhanced Shopify services are enabled, Shopify may process information about interactions with our store and other merchants to provide more personalised experiences, relevant advertising and information about store and advertising performance.

For UK users, processing for non-essential personalisation or targeted advertising is subject to applicable consent requirements and privacy choices.

More information is available in the Shopify Consumer Privacy Policy:

https://www.shopify.com/legal/privacy/consumers

You may also use Shopify’s Privacy Portal to manage certain information and choices relating directly to Shopify:

https://privacy.shopify.com/

WHO WE SHARE PERSONAL INFORMATION WITH

Where necessary for the purposes described in this policy, we may disclose personal information to:

• Shopify, as our ecommerce platform provider;
• payment processors and financial-service providers;
• delivery, postal and fulfilment providers;
• IT, hosting, security and fraud-prevention providers;
• analytics, advertising and marketing providers, subject to applicable consent requirements;
• professional advisers, including accountants, insurers and legal advisers;
• regulators, courts, government agencies or law-enforcement authorities where legally required; and
• a purchaser, investor or professional adviser involved in a genuine sale, restructuring or transfer of our business.

We disclose only the information reasonably necessary for the relevant service or legal purpose.

We do not authorise service providers acting on our behalf to use customer information for their own unrelated purposes.

INTERNATIONAL DATA TRANSFERS

Shopify and some other service providers may process personal information outside the United Kingdom.

Where personal information is transferred to a country that is not covered by UK adequacy regulations, we will rely on an appropriate safeguard where required, such as:

• the UK International Data Transfer Agreement;
• the UK Addendum to the European Commission’s Standard Contractual Clauses; or
• another transfer mechanism permitted by UK data-protection law.

You may contact support@veliere.com for further information about the safeguards relevant to your personal information.

HOW LONG WE RETAIN PERSONAL INFORMATION

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including legal, accounting, security and dispute-resolution requirements.

Generally:

• order, transaction and accounting records may be retained for up to six years after the relevant accounting period or transaction, where required for tax, accounting or legal purposes;
• customer-account information is retained while the account remains active and afterwards only where necessary for legal, security or record-keeping purposes;
• customer-support correspondence is retained for as long as reasonably necessary to resolve the matter and maintain appropriate business records;
• marketing information is retained until you unsubscribe, withdraw consent or object, although we may keep a minimal suppression record to ensure we respect your request; and
• cookie and analytics information is retained according to the lifespan of the relevant technology and provider settings.

We may retain information for longer where reasonably necessary for an active legal dispute, regulatory investigation, fraud-prevention requirement or other legal obligation.

SECURITY

We use reasonable organisational and technical measures designed to protect personal information against loss, misuse, unauthorised access, alteration or disclosure.

However, no internet transmission or storage system can be guaranteed to be completely secure. Please avoid sending payment-card information or other sensitive information through ordinary email.

You are responsible for keeping customer-account credentials confidential and should contact us promptly if you believe an account has been accessed without authorisation.

INFORMATION REQUIRED TO COMPLETE AN ORDER

Certain personal information—including your name, delivery address, contact details and necessary payment information—is required to process and fulfil an order.

If you do not provide this information, we may be unable to accept payment, deliver products or perform our contract with you.

Providing information for marketing purposes is optional and is not required to place an order.

AUTOMATED PROCESSING

Shopify, payment providers or fraud-prevention providers may use automated systems to identify potentially fraudulent, unauthorised or high-risk transactions.

Where a transaction is flagged, it may be reviewed or additional verification may be requested. We do not intend to make decisions based solely on automated processing that produce legal or similarly significant effects unless permitted by law and accompanied by appropriate safeguards.

CHILDREN

Our store is not directed at children, and we do not knowingly collect personal information from children.

If you are a parent or guardian and believe that a child has provided personal information to us, contact support@veliere.com so that we can investigate and, where appropriate, delete it.

YOUR DATA-PROTECTION RIGHTS

Depending on the circumstances, UK data-protection law may give you the right to:

• request access to personal information we hold about you;
• request correction of inaccurate or incomplete information;
• request deletion of personal information;
• request restriction of processing;
• receive certain information in a portable format;
• withdraw consent at any time where processing is based on consent; and
• complain to the Information Commissioner’s Office.

These rights are not absolute and may be subject to legal exceptions.

To exercise a right, email support@veliere.com. Please describe your request clearly. We may request reasonable information to confirm your identity before acting on the request.

We will respond within the timeframe required by applicable law.

YOUR RIGHT TO OBJECT

You have the right to object at any time to the use of your personal information for direct marketing, including related profiling.

If you object to direct marketing, we will stop using your personal information for that purpose.

You may unsubscribe through the link in a marketing email or contact support@veliere.com.

You may also have the right to object to processing based on legitimate interests. We will stop that processing unless we demonstrate compelling legitimate grounds or the processing is necessary for legal claims.

COMPLAINTS

Please contact us first if you have a concern about how we use personal information:

Email: support@veliere.com

You also have the right to complain to the UK data-protection regulator:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
United Kingdom

Telephone: 0303 123 1113
Website: https://ico.org.uk/make-a-complaint/

THIRD-PARTY WEBSITES

Our website may contain links to websites or services operated by third parties.

We do not control those third parties and are not responsible for their privacy or security practices. Please review the privacy information supplied by the relevant third party before providing personal information.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy to reflect changes to our store, services, providers or legal obligations.

The revised policy will be published on this website with an updated “Last updated” date. Where required by law, we will provide additional notice or request consent.

For questions about this Privacy Policy, our privacy practices or your data-protection rights, contact: